Privacy Policy

Introduction

Grounded Realty ("we," "us," or "our"), operated by Alberto Aguirre Dominguez (DRE #02004562) and located at 6050 Santo Road, Suite 270, San Diego, CA 92124, is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard information obtained through our website, forms, communications, and real estate services.

By using our website or contacting us, you consent to the practices described in this policy.

Information We Collect

We may collect the following categories of personal information:

• Contact Information: Name, email address, phone number, and mailing address.
• Property Information: Details about properties you are buying, selling, or inquiring about.
• Communication Records: Records of calls, emails, texts, and chat messages with our team or AI assistant.
• Website Usage Data: IP address, browser type, pages visited, time spent on pages, and referring URLs, collected via cookies and similar technologies.
• Financial Information: General financial information provided in connection with real estate transactions (we do not store payment card data).

TCPA / SMS Consent & Communication

By submitting your contact information on our website or otherwise providing your phone number, you expressly consent to be contacted by Grounded Realty and its representatives via telephone calls (including automated or pre-recorded calls), SMS/MMS text messages, and email for the purpose of real estate services, property updates, market information, and related communications.

You acknowledge that:

• Consent is not a condition of any purchase or service.
• Message and data rates may apply depending on your carrier plan.
• Message frequency varies based on your inquiry and engagement.

To opt out of SMS messages: Reply STOP at any time to any text message from us. Reply HELP for assistance. You may also email us at albert@groundedsd.com or call (619) 646-1600 to request removal from any communication list.

To opt out of email marketing: Click the "Unsubscribe" link at the bottom of any marketing email, or contact us directly. You may continue to receive transactional or legally required communications.

SMS Opt-In and Phone Number Privacy

When you opt in to receive SMS messages from Grounded Realty, we collect your mobile phone number for the purpose of sending you appointment reminders, property market updates, follow-up messages, and other communications related to your real estate inquiry.

Your SMS consent and phone number will NOT be shared with any third parties or affiliates for marketing purposes. We will only share your information with our service providers (such as our CRM and messaging platform) as necessary to deliver the messages you have opted in to receive.

You may opt out of SMS messages at any time by replying STOP to any message. For help, reply HELP or contact us at (619) 646-1600 or albert@groundedsd.com.

Message frequency varies based on your inquiry and engagement. Standard message and data rates may apply.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Email Marketing

When you subscribe to our email list, we may send you newsletters, market updates, new listing alerts, and educational real estate content. Your email address will not be sold to third parties. We use reputable email service providers that comply with applicable anti-spam laws, including CAN-SPAM. You may unsubscribe at any time using the link provided in every email.

IDX / MLS Data Usage

Our website may display real estate listings sourced from the San Diego MLS (SDMLS) and California Regional Multiple Listing Service (CRMLS) through Internet Data Exchange (IDX) feeds. This data is provided for personal, non-commercial use only. By using listing search features on our site, you agree not to redistribute, reproduce, or retransmit any MLS data without prior written permission.

MLS data is deemed reliable but not guaranteed. We encourage you to independently verify all property information before making any real estate decision.

Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content. Types of cookies we use include:

• Essential Cookies: Necessary for the website to function properly.
• Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
• Marketing Cookies: Used to deliver relevant advertisements and track campaign performance.

You may control cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

How We Use Your Information

We use the information we collect to:

• Respond to inquiries and provide real estate services.
• Send market updates, property alerts, and relevant communications.
• Facilitate real estate transactions and connect you with appropriate resources.
• Improve our website, services, and marketing efforts.
• Comply with legal obligations and resolve disputes.
• Prevent fraud and ensure the security of our systems.

Third-Party Sharing

We do not sell your personal information. We may share your information with trusted third parties only as necessary to provide our services, including:

• Real Broker, LLC: As our brokerage, certain transaction-related information is shared with Real Broker in accordance with their privacy practices.
• MLS Organizations: San Diego MLS and CRMLS, as required for listing and transaction purposes.
• Service Providers: Email platforms, CRM systems, analytics providers, and other tools used to operate our business. These providers are contractually obligated to protect your data.
• Legal Requirements: We may disclose information if required by law, court order, or governmental authority.

Data Security

We implement reasonable technical and organizational safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no data transmission over the internet or electronic storage system is 100% secure, and we cannot guarantee absolute security.

Your Rights & Opt-Out Options

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to certain exceptions.
• Opt-Out of Communications: Opt out of marketing emails, SMS, or calls at any time as described above.
• Do Not Sell: We do not sell personal information. California residents may exercise their CCPA rights by contacting us.

To exercise any of these rights, contact us at albert@groundedsd.com or by mail at the address below.

California Privacy Rights (CCPA/CPRA)

California residents have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information is collected, the right to delete personal information, and the right to non-discrimination for exercising privacy rights. To submit a request, contact us using the information provided in this policy.

Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately so we can delete it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The updated version will be posted on this page with a revised "Last Updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us: